L’OCCITANE have announced the €400,000 investment in the protection of the earth’s natural ecosystems, €200,000 of which is dedicated to replanting the scorched trees in Australia.
Natural cosmetics company, L’OCCITANE Group, has pledged to set up a support fund of €400,000 to help finance long-lasting projects dedicated to the regeneration of severely damaged ecosystems. €200,000 will be donated as an immediate contribution to tree-planting and agroforestry schemes to help restore Australia’s landscape over the next 10 years.
L’OCCITANE Group have declared they have created a fund to support ecosystems that are severely affected by natural disasters, such as the devastating fires in the Amazon and Australia. The L’OCCITANE Ecosystem Restoration Fund aims to respond to climate emergencies on an ad hoc basis. The fund will be financed by a voluntary internal donation campaign among L’OCCITANE’s shareholders.
The L’OCCITANE’s sustainable ingredients department and the L’OCCITANE Foundation, created in 2006, have been actively involved in conserving local plant species and establishing long-term partnerships with producers based on shared values, as well as using local supply channels, preserving traditional skills and supporting local communities. Adopting a holistic approach, the Group involves all stakeholders in this mission, for example by raising awareness among employees and customers.
Reinold Geiger, CEO of the L’OCCITANE Group, said: “We are truly shocked and saddened to see the devastation from the recent fires that have destroyed beautiful landscapes, native wildlife and communities in different parts of the world.
“As responsible business leaders, we cannot just sit back and watch. We need to do our part to help rebuild a healthy ecosystem for the sake of the generations to come.”
L’OCCITANE seeks to be able to respond to environmental disasters as they unfold. The projects will be carefully chosen by the L’OCCITANE Foundation, together with the company’s agricultural engineers and its operational teams in Australia. With this, L’OCCITANE deepens its commitment to its existing global tree-planting initiative in partnership with PUR Project.