As we hit the peak of plastic consumption, simply switching your plastic straw for a paper one isn’t enough. As part of the circular economy, companies are now creating mass amounts of fibre-based alternatives.
Ahlstrom-Munksjö recently joined a new alliance known as 4evergreen. The partnership’s goal is to increase the contribution of fibre-based packaging in a circular and sustainable economy.
In 2019, Ahlstrom-Munksjö has launched several new sustainable products. Among these the CelluStraw offers specially designed to address emerging initiatives to phase out single-use plastic straws. Ahlstrom-Munksjö have also developed fibre-based packaging tape solutions to replace plastic tapes and increase the contribution in the circular economy.
Ahlstrom-Munksjö aim to expand the role of fibre-based solutions. Sustainability, innovation and quality are in the centre of their product solutions. To further drive this progress, they have joined a new 4evergreen alliance formed by Confederation of European Paper Industries (CEPI), the European organisation representing the paper industry.
The purpose of the 4evergreen alliance is to increase awareness about the benefits of fibre-based packaging materials, advocate for EU legislation supporting product design for recyclability and call for the development of optimised collection systems and appropriate recycling infrastructures.
The rise of environmental awareness and consumer concerns, as well as the increase of packaging focused regulation, such as the Single Use Plastics Directive, are important factors shaping market trends. They also help companies to accelerate the development of alternative packaging material including fibre-based solutions.
Robyn Buss, Executive Vice President of the North America Specialty Solutions Business Area for Ahlstrom-Munksjö, commented: “Fibre-based solutions are at the core of what we do…4evergreen has created a cross-industry alliance that creates a platform for pre-competitive collaboration and innovation and will drive the support and development for new sustainable packaging designs.”
“Sustainable packaging solutions must include fibre-based packaging…Through collaborative innovation with the entire supply chain, we have an opportunity to continue to contribute to a more sustainable everyday life.” says Brian Oost, Vice President of Product Management and Marketing of the Foodpack Business Unit.