The UK company Iceland has released a Christmas advert based on the rainforest destruction caused by palm oil products. The banned Iceland TV advert has been deemed too political to be allowed on television.
The banned Iceland TV advert addresses the sustainability and environmental issues of involved with using palm oil for food products, as well as marketing Iceland’s claim to want to help end the rainforest destruction caused by the industry by removing this from their Iceland branded products.
Iceland have tweeted that the “plantations are among the biggest driver of deforestation, threatening the orangutan with extinction.”
According to Greenpeace, “Palm oil suppliers to the world’s largest brands, including Unilever, Nestlé, Colgate-Palmolive and Mondelez, have destroyed an area of rainforest almost twice the size of Singapore in less than three years.”
The same Greenpeace report argues that there was also evidence of exploitation and social conflicts, illegal deforestation, development without permits, plantation development in areas zoned for protection and forest fires linked to land clearance.
The banned Iceland TV advert
The banned Iceland TV advert centres on a cartoon child with a ‘naughty’ orangutan in her bedroom. When the child asks the orangutan why it is there, it replies: “There’s a human in my forest and I don’t know what to do. They’re burning it for palm oil so I thought I’d stay with you.”
The advert states the commitment that until all palm oil causes zero rainforest destruction, Iceland are removing it from all their own label products.
Although the advert will not be seen on UK television, Iceland has shared its banned TV advert on YouTube:
Tweet us @SciTechEuropa to let us know whether you agree with banning the advert for ‘political’ content or whether you believe environmental sustainability should not be classified as politics, and your thoughts on rainforest management systems.